I had the absolute honour of working with the Media Arts Lab team in Shanghai on this. I ended up spending six months there. It was truly an unforgettable experience. All the hard work earned us a Bronze Cannes Lion. 

"Three Minutes" - A Short Film by Peter Chan - Apple If your family reunion only lasts three minutes, what will you do? A unique Chinese New Year story shot on iPhone X by director Peter Chan.

Beyond the main film, the campaign also had a series of instructional videos.