I had the absolute honour of working with the Media Arts Lab team in Shanghai on this. I ended up spending six months there. It was truly an unforgettable experience. All the hard work earned us a Bronze Cannes Lion.
Beyond the main film, the campaign also had a series of instructional videos.
Film director Peter Chan shares how Portrait Lighting on iPhone X can add atmosphere to your family film. Whether it's capturing the laughs of being together or mum getting emotional from the reunion.
Film director Peter Chan shares how moving your iPhone X camera can give your Chinese New Year family film a dynamic feel.